Better Blog

It is no secret that sustainability has become a buzzword. From the fashion industry to the food industry, companies are constantly striving to be more ‘sustainable’. At Better Packaging Co. we’re not ditching ‘sustainability’ because it’s gone mainstream, we’re saying sayonara because it is simply not enough.

The UN SDG were developed by the United Nations to guide companies, countries and communities to build a better world by 2030. 

We're here to make it as easy as possible for you to minimise the negative impact of your business on the environment!

Being able to measure the positive impact we are having on the environment is extremely important to Better Packaging Co. and we know it is to you too. We're now able to accurately track the following; how much plastic pollution we are removing from the environment, how much water we are saving, CO2 we're offsetting, how many trees we're planting and people we are giving employment to.

Is all recycled plastic created equal? The short answer is no! Recycled plastics fall into two key categories; pre-consumer and post-consumer, but first, let’s talk virgin … Virgin plastic is plastic that has never been used or recycled before. Petroleum is mined from the earth, ‘cracked’ and made into pure, untainted, ‘virgin’ plastic.

What many don’t realise is that 80% of the plastic in our oceans has entered via land. It hasn’t dropped off fishing boats or flown overboard from cruise ships, it’s been washed or blown into the sea from a source on land. Ground-breaking research by Dr. Jenna Jambek in 2015 found that by far the majority of plastic in our ocean has come from within a 50km (30 mile) radius of the shore and coined the term ‘Ocean Bound Plastic’ (OBP) to describe this pollution. 

We’re all super-aware of the devastating impact plastic can have on our oceans and natural environment, but perhaps less aware of how plastics are contributing to climate change. Yet at almost every stage of the product lifecycle, virgin plastics are responsible for greenhouse gas emissions. 

Your Better Packaging  mailers are now CarbonFree! We are gradually, one by one, conducting thorough Life Cycle Analyses (LCAs) of our products and have finally completely them for all our Mailers.