Better Blog

Is paper sustainable? The answer is not that simple, but it's also not as sustainable as people generally think. Firstly, paper production requires fibre from trees and as demand increases for paper, native forests and rain forests are increasingly being replaced by pine plantations. The production of paper is also very thirsty work - every tonne of paper made requires 99 tonnes of water!
A recent 2022 survey by Republic of Everyone showed overwhelmingly that people expect business to be helping to solve the world's problems. Which ones? Waste, pollution and climate change are three of the top four AND the survey also showed that the best way to show your customers you're taking the action they expect, is by moving to socially and environmentally responsible products or packaging.
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Here's how Better Packaging Co. reduced the carbon footprint of our poly garment bags by almost 16%, by analysing the results of an LCA and putting our creative minds to find a solution. When a Lifecycle Analysis (LCA) of our mailers and poly bags showed that over 16% of the carbon footprint of these products was in the seal alone, we resolved to change it. Here's the result!
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The Sustainable Development Goals were developed by the UN (United Nations) to guide companies, countries and communities to build a better world by 2030. There are 17 UN SDGs, each addressing an urgent issue facing our people and planet. They are tangible goals and Better Packaging Co. is firmly focussed on developing products and systems to support them - here's how.
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Businesses tell us that they want to eliminate virgin plastic from their supply chain, but their suppliers/manufacturers are responsible for sourcing their garment poly bags. It makes sense for suppliers to be able to order poly bags themselves as needed and that's why we've made it super-simple for them to do so.
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Being able to measure the positive impact we are having on the environment is extremely important to Better Packaging Co. and we know it is to you too. We're now able to accurately track the following; how much plastic pollution we are removing from the environment, how much water we are saving, CO2 we're offsetting, how many trees we're planting and people we are giving employment to.
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Is all recycled plastic created equal? The short answer is no! Recycled plastics fall into two key categories; pre-consumer and post-consumer, but first, let’s talk virgin … Virgin plastic is plastic that has never been used or recycled before. Petroleum is mined from the earth, ‘cracked’ and made into pure, untainted, ‘virgin’ plastic.
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What many don’t realise is that 80% of the plastic in our oceans has entered via land. It hasn’t dropped off fishing boats or flown overboard from cruise ships, it’s been washed or blown into the sea from a source on land. Ground-breaking research by Dr. Jenna Jambek in 2015 found that by far the majority of plastic in our ocean has come from within a 50km (30 mile) radius of the shore and coined the term ‘Ocean Bound Plastic’ (OBP) to describe this pollution. 
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We’re all super-aware of the devastating impact plastic can have on our oceans and natural environment, but perhaps less aware of how plastics are contributing to climate change. Yet at almost every stage of the product lifecycle, virgin plastics are responsible for greenhouse gas emissions. 
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Your Better Packaging  mailers are now CarbonFree! We are gradually, one by one, conducting thorough Life Cycle Analyses (LCAs) of our products and have finally completely them for all our Mailers.

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Even though we’d been working on our BCorp application for over two years, we chose possibly the worst time to submit it – Covid lockdown March 2020. Apparently every other company (we may be exaggerating a tad here!) also on the BCorp journey had also decided to use lockdown to finish off their submissions and get them in … And so it was, that 6 months later, we were finally certified and we could not be more chuffed!
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