Better Blog

Is paper sustainable? The answer is not that simple, but it's also not as sustainable as people generally think. Firstly, paper production requires fibre from trees and as demand increases for paper, native forests and rain forests are increasingly being replaced by pine plantations. The production of paper is also very thirsty work - every tonne of paper made requires 99 tonnes of water!
What many don’t realise is that 80% of the plastic in our oceans has entered via land. It hasn’t dropped off fishing boats or flown overboard from cruise ships, it’s been washed or blown into the sea from a source on land. Ground-breaking research by Dr. Jenna Jambek in 2015 found that by far the majority of plastic in our ocean has come from within a 50km (30 mile) radius of the shore and coined the term ‘Ocean Bound Plastic’ (OBP) to describe this pollution. 
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