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This huge plastic poop represents the amount of plastic that enters the ocean EVERY 30 SECONDS. Scary huh. Most of it enters via land, and most of that from Asia. Better Packaging Co. installed it on Bondi Beach on World Environment Day 2023 to draw attention to the problem but also to show that solutions do exist. By finding ways to recycle this pollution, we create the incentive for it to be collected and kept out of nature. It's that simple, we have to stop treating plastic like SH!T.

Let's break down the key criteria that Certified 'Ocean Bound Plastic' must meet and why plastic pollution collected from up to 50km from the coast is considered 'Ocean Bound'. Spoiler alert: Water plays a crucial role in transporting plastic from miles inland to the ocean!

  • 2 min read

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