MICHELLE CHOO is an eponymous, conceptual prêt-à-porter brand focusing on dark fashion with an eco-friendly approach. Inspired by the avant-garde, futurism, brutalism, and the Japanese philosophy of wabi-sabi. Designed in Paris and made in France with exclusive limited production. The brand uses a slow-fashion, circular business model and partners with other eco-friendly companies to minimize wastage and help combat climate change. All materials used by the brand are as much as possible natural, recycled, repurposed, biodegradable or compostable, without compromising on style and quality.