Every little person deserves to feel like a prince or princess and it doesn't have to cost the Earth. At Fairy Godmother, we believe there has to be a better way to reduce fashion waste. By buying less and renting more, we can extend the active life of our childrens clothing, saving the social and environmental costs that go into making them. The sad reality is that clothing prices don’t reflect these costs but we pay for them in other ways; with our time, energy and space. Our children will be paying for them too, way into the future. Hiring from our curated circular wardrobe of children’s couture clothing makes it easy to make the right choice while still fostering the magic of childhood.