We've been kicking up a stink!
Bondi Beach residents were greeted with a powerful message after a four-metre-high plastic poop representing the amount of waste that enters the world’s oceans every 30 seconds was installed on their iconic beach.
Better Packaging Co., commissioned and strategically placed the striking sculpture on Bondi Beach to coincide with World Environment Day (June 5) and World Ocean Day (June 8). The theme of this year's global program is #BeatPlasticPollution, with initiatives taking place worldwide.
It also made headlines worldwide:
The prominent installation served as a visual reminder of the staggering volume of plastic waste that finds its way into the world’s oceans every 30 seconds. Better Packaging Co is at the forefront of designing revolutionary packaging solutions within a circular economy model – where generating waste is not an option and the earth’s resources are not treated as infinite.
A recent report from the UN Environment Program (UNEP) has found that global plastic pollution could be slashed by 80 per cent by 2040 via a series of practical and affordable changes, such as the increased reuse of plastics. The report estimates that this action alone could lead to a 30 per cent reduction in plastic pollution within the same timeframe.
To support businesses make more sustainable choices that positively impact the planet and its people, Better Packaging Co. has introduced the new POLLAST!C™ range. This innovative line comprises poly mailers, garment bags, reusable carry bags, pallet wrap, and more, made from 80-100% recycled plastic pollution retrieved from Southeast Asia.
The range has already rescued over one million kg of plastic waste, effectively recycling it into functional packaging solutions.
“POLLAST!C is proof that we can find ways to fix this environmental challenge,” says Rebecca Percasky, co-founder of Better Packaging Co. “There is enough plastic in the world – the problem is that it doesn’t get collected or recycled, and eventually ends up in our oceans because it has no perceived value. As new plastic is so cheap and convenient, the plastic we’ve already created just gets discarded.”
“We all bear the responsibility of reducing the amount of plastic we use and incorporating recycled plastics, especially the businesssector.” Percasky continues.
“POLLAST!C demonstrates that we can find ways to recycle some of the most problematic plastic waste globally while simultaneously decreasing the presence of abandoned plastic in our environment.”
The United Nations’ World Environment Day was expected to see roughly 100 events take place all over the world, and the poop on Bondi was the first to usher in celebrations.