Like most Australian surf shops, back in 1974 Southern Man began in a small store, in a small Australian coast surf town. Surfing was alternative, the gear was delivered out the back of owners of brands cars. Now we have a huge bricks and mortar retail store with over 10,000 products and 100 brands and a blog Southern Man Surf Shop is ready to satisfy your action sports hunger. So check out all surf and fashion gear in store and join in online conversations! Skateboarding, Surfing and Boardriding is our chosen lifestyle and we, like you, love to surf our local breaks around Ulladulla, Milton, Mollymook, Manyana and the rest of the South Coast of NSW. Although we all make the time to adventure out of the Shoalhaven to take our annual surf, snow and skate trips overseas, our passion extends to our surf product and knowledge.