Always B.U is an ethical clothing brand dedicated to raising awareness and education people about Domestic Violence. For every product sold, 5% of each sale will be donated to IDAS, a Yorkshire based charity supporting anyone experiencing or affected by Domestic Violence and Sexual Violence. The percentage we donate will increase over time. The brand is designed to inspire and empower people. To show support to victims and survivors, giving them a voice. It aims to educate people about the cause and change attitudes towards Domestic Violence. Always B.U wants to make supporting a cause fashionable.