Earth Bottles

  • 2 min read
A pursuit to bring more mindful merchandise to the stands of musicians, turned into a thriving operation to arrest a rising global issue. In 2014, musician, Mother of two, wife to Blues musician Ash Grunwald and relentless ideas-machine, Danni Carr, sought to find new merchandise for her high-profile hubby; something practical for the planet as well as reflective of Ash’s earthy nature. Many trips to Bali brought Danni face-to-face with the tragedy of single use plastics, something she’d become plagued by in her environment as well as in her thoughts. Not wanting to roll out just another water bottle, Danni delivered what would be the Earth Bottles masterstroke; a bottle of such calibre, in both design and quality, that it would move Earth Bottles beyond the market of just the conscious consumer, into a business model where fashion would play as powerful a part as function. Within just a few months, the first 200 bottles featuring the faux-timber design that would make Earth Bottles famous - featuring Ash Gruwald’s famous logo - went up for sale on social media. Within several hours, Danni was out of stock. The Living End, followed by Nahko Medicine for the People, also added the Bottles to their merch stands taking Danni almost instantly (and inadvertently) to the crossroads of a burgeoning business - one that had potential to propagate real environmental change. More recently Bobby Alu, Ziggy Alberts and Midnight Oil took Earth Bottles out on the road with their own branded bottles too. From Earth Bottles came stainless steel straws, tea totties, the soon to be released Big Bertha as well as insulated food jars and at the top of the Earth Bottles tree, the exclusively designed Coffee Nut which would not only go on to be one of the most popular Earth Bottles items - saving the planet from an immeasurable mountain of throw-away cups - but also win the Life InStyle Eco award for it’s efforts. Made from only food grade stainless steel – something that set Earth Bottles apart from the get go – Earth Bottles manufacture from the highest standpoint, for the health of the planet, the consumer as well as those involved in production, having attained full certification through BSCI passing all industry standards of human treatment.